Good Earth


Good Earth is one of the first herbal tea companies in the USA. In the late 1970s, it began developing trademark teas, especially its signature Original Sweet and Spicy Tea, for Good Earth restaurants. Thanks to the overwhelming popularity of Good Earth teas, in 1988, the brand began selling Good Earth tea in a bag format in California. Good Earth joined the Tata Global Beverages family in 2005.

Good Earth main image

This year, the brand was re-launched with a new brand identity, refreshed website and a range of more than 50 exciting flavours. This re-launch also marks the beginning of direct-to-consumer sales for the brand.

The revitalized Good Earth brand is all about ‘Tea Discovery Made Simple’! The new range consists of premium whole ingredient teas in loose leaf and pyramid sachet format and available in a wide variety of brews from straight and flavoured black and green teas to flavored oolong and fruit & herbal teas. You can also discover your tea soulmate by answering some fun questions on the website about your preferences.

For more information, visit: www.goodearth.com

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