Tata Tea

Gemini

tata gemini

Tata Tea Gemini has been the undisputed market leader in Andhra Pradesh and Telangana combined, in volume as well as market share for many years. It is positioned as ‘the strong tea for strong family relationships’. Gemini was launched in Andhra Pradesh in 1978. It was initially introduced to take on competitor dust brands in Andhra Pradesh. However, the turning point came when the brand cashed-in on a market situation and managed to garner considerable gains from competition. That is when prospective consumers saw merit in trying Gemini and became its loyalists, thanks to the superior taste and consistent delivery standards. At present, Gemini enjoys a 27% volume and value share, which is significantly ahead of all competing brands in the dust and leaf segments.

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tata tea gemini