Tetley

UK and Europe

"Tetley was launched in Yorkshire, UK more than 180 years ago, when brothers Joseph and Edward Tetley started a business."

The brand began its journey from the UK and since then has experienced immense growth and success across the globe.

Tetley is a well-established brand in Europe, too. It began its distribution across Switzerland in the 1970s, in France in 1974, in Spain in the 1990s, and in Poland and Portugal in 1993.

UK

Tetley first introduced the teabag to the UK market, which revolutionised how the British drank tea — replacing the old-fashioned teapot with a more convenient method of brewing tea in the cup. Tetley became the first teabag manufacturer to change the shape of the UK market (literally!) with the launch of its iconic round teabag — a teabag shaped for the mug. Tetley continued to bring innovative ideas to Britain with the drawstring 'no drip, no mess' teabag and a continually expanding range of variants.

The range today includes: Tetley Original — a delicious, expertly-blended black tea; Tetley Decaf — that has the great taste of Tetley Original with none of the caffeine*; Tetley Redbush — sourced from the Cedarberg region of South Africa; specialty Earl Grey Tea; and the Herbal Infusion Range of peppermint and camomile teas.

Tetley's Blend Collection, a premium blend range of black teas, offers added value benefits. With 3 variants to choose from, the range includes Extra Strong, the award-winning Kenyan Gold and Blend of Both — a blend of green and black tea appealing to health-conscious consumers.

Tetley also offers an incredible line-up of green teas, sourced from plantations around the world to create great quality green tea. The range includes Pure, Decaf, and a variety of flavours, such as the award-winning exotic combination of mango and passion fruit.

“Tetley's latest innovation is the Tetley Super Teas, a range of functional teas with added vitamins. Starting with Super Green Tea, followed by Super Fruits and more recently Super Everyday Tea. Now with 8 benefits across the range, including: Boost which is perfect for a tough afternoon as it contains vitamin B6 to help reduce tiredness and fatigue; Immune with added vitamin C to help support the immune system; Heart with added vitamin B1 to help support a healthy heart; Detox with added Selenium to help protect cells from oxidative stress, supporting a detox, anytime of the day; Beauty with added vitamin B7 contributes towards the maintenance of normal hair and skin, making it the perfect addition to any beauty regime; Alert with added caffeine is the perfect cuppa to give you that daily get-up-and-go; Mind with added Zinc, used to help maintain cognitive function; and Introducing Tetley Super Green Tea: Matcha, with real ground matcha.

In 2017, Tetley also launched the Indulgence Flavour Blends Inspired by everyday favourite treats; Tetley master blenders have taken 180 years of blending expertise and come up with an exciting range of delicious black teas with a truly indulgent flavour twists inspired by the nation’s favourite indulgent treats: Chocolate Mint, Cookies and Cream, Spiced Apple and Gingerbread.”

*Decaffeinated to 0.2%

For more information, visit www.tetley.co.uk

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Poland

Tetley was introduced in Poland in 1993. The brand's key competencies in the Polish market are its high quality blends of Black and Earl Grey teas. Tetley offers products under different lines to meet the consumer's needs in the premium and mainstream price market segments. Tetley revolutionised the Polish market with the launch of the first round teabag.

Tetley's flagship product in Poland is Tetley Intensive, a premium offer of high quality black teas, characterised by an exceptionally deep, intensive taste and aroma. For the price-sensitive customers, Tetley offers teas in round teabags in the Classic range.

The most recent novelty in the market is Golden, a premium offer of black tea, characterised by a lighter, velvety taste, beautiful aroma and an amber colour of the brew for consumers who prefer lighter tea blends.

Tetley Poland also has a unique range of seasonal cold brews in the variants of Black & Tropical Fruits and Green & Mint, which are available during the summer months. The cold brews are a perfect way to get naturally refreshed during the summer season.

The other products by Tetley Poland are Balance, a composition of high-quality green and white teas.

For more information, visit www.tetley.pl

Western Europe

Some of Tetley's best innovations for the Western Europe markets include: Cold - available in Portugal, this tea is a range of fruit and herbal infusions that infuse perfectly in cold water to give a light, fruity refreshment, and contains no sugar or artificial sweeteners; Mood Infusions - available in Portugal, these are natural, caffeine-free fruit and herbal teas; the first ready-to-drink Ice Tea by the company was also introduced in Portugal; Collection Delicate - a range of non-bitter steamed green teas in France for a smoother, more refreshing experience.

Tetley Super Teas is now available in Portugal as well while the latest innovation in France, Tetley Signature, is a stylish range of premium sourced long leaf teas in a tulle square-shaped bag that captures the flair and flavour of the best tea boutiques. This range is also a tribute to Tetley’s tea blending expertise.

For more information, visit
www.tetley.fr (for Tetley France)
www.tetley.pt (for Tetley Portugal)
www.tetley.ch (for Tetley Switzerland)
www.tetley.es (for Tetley Spain)

Our teas

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