Tata Tea Gold

The practice of mixing CTC granules with long leaves was prevalent amongst discerning tea consumers but there was no packaged player addressing this.

Tata Tea tapped into this rich insight and created Tata Tea Gold. This product delivered on the optimum balance between strength and aroma by adding a 15% long leaf component to its base CTC blend.

The brand promises the benefit of superior aroma arising out of the unique brand differentiator of 15% long leaf.

Related information

  • Himalayan Water
  • Himalayan Water website
  • Innovation overview