Chai Latte leverages the consumer trends of health and wellness as well as indulgence. Consumers were seeking pre-portioned indulgent, but guilt-free treats. Options were available but within hot beverages the leading segment was coffee sachets.
There was opportunity to create a product to provide consumers with a tea based treat that was indulgent yet healthy.
Chai Latte is a tea based drink, with a frothy creamy indulgent taste. Its 99% fat free and packed in convenient single serve sachets. A key differentiator is the use of real spices such as cinnamon, cloves, cardamom and ginger while our competitors use flavourings.