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NourishCo, the Tata Global Beverages and PepsiCo India JV launches India’s first nutrient water – Tata Water Plus


Tata_Water_Plus

NourishCo, the JV between Tata Global Beverages and PepsiCo India today announced plans that are focused on delivering healthy beverages for a healthier India. The company is set to disrupt the hydration category in India by delivering enhanced wellness through innovative & affordable ready-to-drink beverages. Science, technology and research forms the foundation of every product in the NourishCo portfolio leveraging the strengths of Tata Global Beverages and PepsiCo India known for their pioneering offerings in the Indian market. In keeping with its vision of healthy beverages for a healthier India, NourishCo demonstrated commitment to its strategic focus with the launch of Tata Water Plus, India’s first nutrient water. The launch was marked by special video messages by Mr. Ratan Tata, Chairman, Tata Group and Ms. Indra Nooyi, Chairman & CEO, PepsiCo. They highlighted the need for advancement in the nutrition space and wished the JV the very best.

Tata Water Plus is the only water of its kind in India. Priced at Rs. 16 for a 750ml PET bottle, Tata Water Plus is nutritionally rich and goes beyond quenching thirst to promoting everyday good health. It looks and tastes like normal water but with the added goodness of nutrients that are bio-available. This means that these nutritional inputs are in a form that can be easily absorbed by the body. In its launch phase, Tata Water Plus will be available in two variants - Zinc and Chromium. These elements are known to strengthen immunity and improve overall health respectively. Tamil Nadu will be the first market where the product will be rolled out, covering 20 towns such as Coimbatore, Salem, Madurai amongst others. Developed in collaboration with international scientists and Indian nutrition experts by Tata Global Beverages Limited, Tata Water Plus represents the larger mission of mitigating nutritional gaps in the average Indian.

Speaking at the launch, Mr. R K Krishna Kumar, Vice Chairman, Tata Global Beverages said “ The launch of Tata Water Plus – India’s first Nutrient water is a result of the Tata Group’s commitment towards creating innovative products that meet consumer needs like never before. From introducing the desh ka namak, the country’s first packaged iodised salt to launching the people’s car, Tata Nano we are now happy to bring innovation to the world of hydration. NourishCo - the joint venture with PepsiCo India helps us leverage the trust invested in the Tata name and PepsiCo’s unique sales & distribution expertise. The launch of Tata Water Plus marks the beginning of an exhilarating journey aimed at redefining the water category in India. This launch is an important step in actualising Tata Global Beverages’ vision of creating innovative beverages that are good for you.”

Mr. Manu Anand, Chairman & CEO, PepsiCo India Region added “At PepsiCo, Performance with Purpose means delivering sustainable growth by investing in a healthier future for people and our planet. We are passionate about rapidly expanding the healthier part of our portfolio and our joint venture with Tata Global Beverages, NourishCo is a significant step in this direction. Tata Water Plus is not just a game changing product but a commitment from two of the world’s most trusted companies to improve peoples’ quality of life. This unique offering by NourishCo is for everybody, developed keeping in mind the nutritional gaps in an average Indian’s diet”

Mr. Ashok Namboodiri, Chief – Marketing & Sales, NourishCo Beverages Limited said, “NourishCo marks the commitment from two of the world’s most trusted companies to provide healthy and nutritious hydration products. Water being essential, provides an opportunity for hydration combined with nutrition as we are doing through Tata Water Plus. Designed specifically for the Indian consumer, the company has built an expansive pipeline of innovations that will redefine the hydration category. With the launch of this product, it is our aim to expand into an enhanced water portfolio on the platform of health and wellness for the common man”.

NourishCo will be keenly focused on enhancing the hydration category in India. Besides Tata Water Plus, the NourishCo portfolio includes Tata Gluco Plus and Himalayan Natural Mineral water. Tata Gluco Plus is a Glucose based, lemon flavoured drink in a unique cup format that provides instant energy to consumers. It offers the benefit of Glucose Energy, Mineral Salts and Iron that provide instant refreshment & recharge. Himalayan Natural drinking water is nurtured and enriched by nature, and is an internationally accepted quality natural mineral water from India, endowed with vital organic minerals. The group has further built an expansive pipeline of innovations that will be used to fuel growth and create newer hydration solutions.

About NourishCo:
A joint venture between Tata Global Beverages Limited and PepsiCo India Holdings Private Limited, NourishCo aims to provide meaningful hydration solutions in the non-carbonated, ready-to-drink beverages segment in India and around the world.

NourishCo will be keenly focused on enhancing the hydration category in India. The portfolio includes 3 Products which straddle the Top & Bottom End of the Pyramid in the Beverages space:

Tata Gluco Plus, a glucose based drink in an affordable cup format, Himalayan Natural Mineral Water, pristine source water and now Tata Water Plus, Nutrient Water, an innovative product that seeks to provide essential micronutrients. The group has built an expansive pipeline of innovations that will be used to fuel growth and create newer hydration solutions.

The JV was formed in 2010 through a joint venture agreement between Tata and PepsiCo India. NourishCo has a vision for growth and has tremendous potential with ‘good for you’ products.

About Tata Global Beverages:
Tata Global Beverages is a part of the global Tata Group. Tata Global Beverages is a global beverage business and the world’s second largest tea company. The group’s annual turnover is US $1.4 bn and it employs around 3000 people worldwide. The Company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands , including Tata Tea, Tetley and Eight O’ Clock Coffee. For more information, please visit www.tataglobalbeverages.com

About PepsiCo:
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

For further information, please contact:
Divya Bakhshi / Amalia Chawla
Genesis Burson-Marsteller
divya.bakhshi@bm.com / amalia.chawla@bm.com
+ 91 98998 88643 / +91 98992 15065

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