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Tata Starbucks Celebrates International Coffee Week with “Brewtober” Across India

24 Sep, 2018

  • Brewtober
  • Tata Starbucks
  • International Coffee Week

Leading global innovation in coffee for over four decades, Tata Starbucks in India is taking its coffee heritage and inspiration to celebrate International Coffee Week this year with coffee-forward experiences and special promotions across its stores.

Recognized in delivering consistent, authentic in-store experiences, rooted in high-quality Arabica coffee, superior store ambience and warm, passionate store partners, Tata Starbucks is celebrating the art of coffee from heritage to brewed innovation over a seven-day celebration titled ‘Starbucks Brewtober’, beginning October 1st.

To celebrate coffee, Starbucks stores which bring to life the Third Place experience, will feature seven global whole bean coffees handpicked from seven different parts of the coffee belt, allowing customers to ‘Travel the World in Seven Sips’ this International Coffee Day- 1st October. Other experiential activities during the week include ‘Farm to Cup’ story – an immersive coffee tasting experience that brings to the fore Starbucks commitment to ethically sourced coffee and supporting farmer communities across the globe and Starbucks 47-year old legacy of coffee processing and roasting; ‘Starbucks Coffee Experience Bar’- a masterclass into the art, craft and science behind different cups of coffee and Latte Art’ – a showcase of the craft of Starbucks partners.

On 6th October, Starbucks Brewtober brings ‘Starbucks 100’ – a day Starbucks shares coffee love with all its customers by offering them any short/ tall Starbucks beverage at only  INR 100 across all its stores in India. Starbucks continues the celebration by celebrating with its Gold Members on 7th October.

“At Starbucks we take great pride and happiness in partnering customers on their journey of coffee exploration and are committed to delivering an unparalleled coffee experience. With ‘Starbucks Brewtober‘, Tata Starbucks commemorates coffee with  a week-long celebration. ‘Starbucks Brewtober‘ offers to coffee lovers a unique way of celebrating coffee, starting with various immersive coffee experiences to the big day of ‘Starbucks 100‘ - a day  when Starbucks shares coffee love with all its customers by offering all its handcrafted beverages  for only INR 100/-”, said Ms. Veetika Deoras, Head - Marketing, Category, Digital and Loyalty at Tata Starbucks Limited. “We hope to celebrate coffee and the spirit of Starbucks through the week and look forward to welcoming  our customers in our stores” she added.

International Coffee Week will be celebrated across all Starbucks stores in India from 1st to 7th October, 2018.

1st October, 2018

Travel the World in Seven Sips

Starbucks stores will feature 7 international whole bean coffees handpicked from 7 different parts of the coffee belt, allowing customers to Travel the World in Seven Sips.

6th October, 2018

Starbucks 100

Starbucks Brewtober brings Starbucks 100 – a day Starbucks shares coffee love with all its customers by offering them any Short/ Tall Starbucks beverage at only INR 100 across all Starbucks stores in India.

7th October, 2018

Celebrating Gold

My Starbucks Rewards Program celebrates with its Gold Members, by inviting them and a friend to have a Starbucks beverage of any size at INR 100 starting 7th Oct till 31st Dec.

2nd – 5thOctober, 2018

Farm to Cup story (10 AM to 12 PM)

An immersive coffee tasting experience that brings to the fore Starbucks commitment to ethically sourced coffee and supporting farmer communities across the globe, and Starbucks 47-year old legacy of coffee processing and roasting experience

Starbucks Coffee Experience Bar (4 PM to 6 PM)

Customers have a chance to experience the Starbucks Coffee Experience bar- A masterclass into the art, craft and science behind different cups of coffee.

Latte Art in the form of a Heart (All Day)

All latte across all Starbucks store will be served with an art of heart - Starbucks way of depicting how all partners pour their heart out for every customer that walks in.

About Tata Starbucks Private Limited

Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Global Beverages Limited and currently operates 128 stores in India across Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Kolkata and Pune, through a network of over 1,700 passionate partners (employees). Starbucks stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee - A Tata Alliance.

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