Brands overview



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Our brands are our most valuable assets and we are cherishing them, nurturing them and ultimately aim to grow them.

We’re on a mission to make the world a better place through life-enhancing sustainable hydration. We’ve got the brands we need to do it – and the distribution channels to meet global demand.

With a fantastic portfolio of brands and products that we are intensely passionate about, we delight millions of consumers across the world with great tasting beverages every single day.

Tetley

Tetley is enjoyed in 70 countries worldwide and is the second largest tea brand globally thanks to its commitment to innovating and being relevant to the consumer. For all these reasons it is also market leader in Canada. In the UK, Tetley is the brand leader in Decaffeinated tea, and Tetley Green is the fastest-growing green tea brand. Innovations include the launch of Blend of Both in the UK, Infusions (a liquid ‘Real Brew’ tea mix for water) in Canada, and the very latest new product Chai Latte in Australia, which is an indulgent tea drink, made with real spices and low in caffeine but high in taste!
Find out how innovation makes Tetley a world leader in tea

Tata Tea

Tata Tea enjoys almost legendary status and is a household name in India. It is the market leader in India and has strong brands in its portfolio such as  Tata Tea Gold, Tata Tea Premium, Kannan Devan, Chakra Gold, Agni and Gemini. Tata Tea celebrated its 25th year in 2012, amidst widespread publicity. But it’s not just about tea. The company also promotes social awakening and action through its landmark ‘Jaago Re’ marketing campaigns. This year the focus has been on gender bias against women. The ‘Power of 49’ campaign marks a new phase in Tata Tea’s iconic ‘Jaago Re’ series of campaigns. Women constitute 49% of the voter base in India. The objective of this campaign is to awaken women to the power within them and encourage them to exercise their right to vote at the next general elections. 
Find out why Tata Tea is a social phenomenon in India

Good Earth

Good Earth has gone from strength to strength since its inception as a herbal and speciality tea business on the US west coast. It produces a wide range of premium teas of exceptional flavour, based on top quality ingredients, and has a strong commitment to sustainability, producing a 100% GM free range. The brand synonymous with bold flavors launched a marketing campaign last year that champions the boldness of its products. The concept of 'Tea Untamed' is being used to capture the essence of Good Earth underpinned by the launch of two new tea flavors – Cocoa Tango and Sweetly Twisted.  
Find out how we’re making Good Earth a global brand

Eight O’Clock Coffee

Renowned for "brewing memories for generations" Eight O'clock Coffee was recently named one of America's greatest brands. The 4th largest coffee brand by volume in the US, the brand has recently increased its relevance to consumers even further with eye-catching new packaging.
Find out more about Eight O’Clock Coffee

Himalayan

Himalayan’s ‘Live Natural’ brand philosophy and unique packaging makes it a premium ‘lifestyle’ mineral water brand in India. The brand enjoys an aspirational equity among consumers and has the potential of truly becoming an international and iconic brand and the recent re-launch has further strengthened its brand equity.
Find out how we’re making Himalayan the lifestyle beverage of choice

Grand

Grand is one of Russia's leading beverage brands, known for its great value coffee and tea products, offering ‘refinement’. Grand coffee has recently been relaunched with new packaging and a new advertising campaign highlighting the brand’s ‘Charming Aroma’.
Find out more about Grand brands

Vitax

Vitax is a well-established and well-recognised brand in Poland, where consumers choose it for its originally flavoured fruit and herbal teas, all blended with great care using high quality ingredients. It’s currently building market share in the green tea segment and strengthening its position in the fruit tea category.
Find out more about Vitax brands

Jemča

Jemča started back in 1958 as a tea packhouse in the small South-Moravian town of Jemnice, 200km south east of Prague and is now the leading tea brand in the Czech Republic with a strong portfolio of black, green and fruit and herbal teas.
Find out more about Jemča brands

Tata Coffee

Tata Coffee is one of the world’s largest integrated coffee businesses. It has a hand in every aspect of the coffee making process, starting with the growing and curing of coffee and tea to the manufacturing and marketing of its premium coffee brands. It is a significant contributor towards the growth and development of Indian coffee. In a key partnership milestone between Starbucks Coffee Company and Tata Coffee Limited, the two companies inaugurated a roasting and packaging plant in Kushalnagar in Coorg, Karnataka earlier this year. This world-class facility enables roasting and packaging of green coffee beans for Starbucks stores in India. As a first step, the companies have developed the Indian Espresso Roast, which is a hallmark feature of Starbucks stores in India and highlights the quality of locally sourced coffee. 
Find out more about Tata Coffee brands

Laager

Since 1945 Laager Rooibos, managed by Joekels Tea Packers (Pty) has been one of South Africa's most popular rooibos (redbush) tea brands. It is the 2nd largest selling brand in South Africa and has been enjoyed for generations. The brand has recently launched their first Rooibos Cappuccino, and milk shake in instant form called Laager SHAKE4KIDZ.
Find Out more about Laager

Tata Water Plus

Tata Water Plus has been brought to the Indian market through NourishCo Beverages Ltd, our Joint Venture with PepsiCo India. Tata Water Plus is the only water of its kind in India. Tata Water Plus is nutritionally rich and goes beyond quenching thirst to promoting everyday good health. It looks and tastes like normal water but with the added goodness of nutrients that are bio-available.
Learn more about Tata Water Plus

Tata Gluco Plus

Tata Gluco Plus has been brought to the Indian market through NourishCo Beverages Ltd, our Joint Venture with PepsiCo India. Tata Gluco Plus is a glucose-based, lemon-flavoured drink in a unique cup format that provides instant energy to consumers. It offers the benefit of glucose energy, mineral salts and iron that provide instant refreshment and recharge.
Learn more about Tata Gluco Plus

Tata Starbucks

Tata Global Beverages has always believed in creating memorable beverage experiences for consumers. Our joint venture with Starbucks is yet another strong expression of this belief. Through Tata Starbucks, we can proudly offer the legendary Starbucks coffee experience, backed by the trust of the Tata name, to Indian consumers. The inaugural flagship store, branded 'Starbucks Coffee – a Tata alliance' opened in October 19, 2012 in Horniman Circle, Mumbai. Since then this 50:50 JV has expanded in New Delhi, India as well with many more Starbucks stores planned throughout the country. Our partnership with Starbucks is all about serving the perfect cup of coffee and Indian Espresso Roast sourced locally through the coffee sourcing and roasting agreement with Tata Coffee is a hallmark of all Starbucks stores in this market, highlighting the quality espresso available in Indian. We also jointly offer a premium tea product branded Tata Tazo and the stores carry Himalayan mineral water.
Learn more about Tata Starbucks


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Brands overview