Tata Global Beverages is one of the founding members of the Trustea initiative in India, a multi-stakeholder initiative led by the Tea Board of India, to sustainably transform the Indian tea industry. The 5-year programme targets 500 million kg of tea from 600+ factories, and hopes to have a positive impact on the livelihoods of 5,00,000 tea plantation workers and 40,000 smallholders by 2017.
Speaking on the launch of Trustea, by the Tea Board of India in Kolkata, on July 11, 2013,
Mr. Ajoy Misra, CEO and Managing Director, Tata Global Beverages, said that Tata Global Beverages Limited will jointly lead the change in close cooperation with all the stakeholders in the Indian tea industry. The India Sustainable Tea Code has largely been modelled on the current internationally-recognised standards, while taking into consideration Indian realities on the farm and in markets. At Tata Global Beverages, we actively contribute in the development and implementation of the programme and keenly participate in the steering and management committees.
The programme in-time seeks to sustainably transform around 500 million kg (20% of all the black tea in the world) or 51% of all the tea produced in India. The programme will benefit around 5,00,000 workers (50% of all tea workers in India) and 40,000 smallholders (26% of all smallholders), who are growing tea on around 3,00,000 hectares of land.
Trustea, a sustainability code that promotes sustainable agricultural practices, will improve productivity, enhanced product safety, and reduce costs, ensuring future security of tea supply in India. Further, it will protect the ecosystems (soil, water and bio-diversity), whilst improving the quality of life for producers and workers. It will also help tea growers and manufacturers to prepare for an increased scrutiny of the Indian consumers and civil society in future. - Dr. Shatadru Chattopadhyay, Managing Director, Solidaridad Network Asia - the lead implementation partner.
To know more about Trustea, click here.